Gruen Season 3
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Gruen
2015
Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.
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Gruen Season 3 Full Episode Guide
On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.
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The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame.
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Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.
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How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.
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Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.
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This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.
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How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins & the business of selling shopping to kids; what's going on in betting ads & a Pitch to push for politicians to be born overseas.
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How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.
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How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.
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Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid ageing. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.
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